Matt Rudd Creative | British Cycling Case Study | Creative direction for the cycling industry

BRITISH CYCLING

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Challenge

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01.

Communication

02.

Research

03.

Creativity

04.

Satisfaction

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Top tips for bike maintenance

Eight great MTB trails in the UK

Ten tips for getting into BMX

Easy ways to customise a bike

Glasgow

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SOCIAL

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From the dawn of civilisation onwards crowds have always undergone the influence of illusions. It is to the creators of illusions that they have raised more temples, statues, and altars than to any other class of men.

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British Cycling ● Sealskinz ● British Cycling ● Sealskinz ●

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Great places to ride MTB in the UK

Are you literally gearing up for your first mountain bike ride, but still a little unsure of whether you've considered everything you need to? Follow these 6 quick tips to help get the most out of the experience.

1. USE THE RIGHT PROTECTION FOR YOUR TYPE OF RIDING

If you’re just starting out with mountain biking, it might be tempting to wear the equivalent of a suit of armour. It’s likely that you won’t be going too quickly for your first few rides though, so it’s a good idea to balance manoeuvrability with protection.

Lots of padding will make it harder (and hotter) work to pedal, so if you’re concerned about falling, knee pads are a good idea, and shin guards if you have pedals with pins to grip your feet on to them (it can be painful if your foot slips and they hit your shins!).

A helmet is a very good idea for mountain biking, as there are more potential obstacles than riding on the road. You don’t need a full face helmet unless you plan to go downhill really fast or hit big jumps. Going uphill in a full-face lid gets very warm! Try wearing a neckwarmer underneath for a bit more added warmth and comfort.

2. SET YOUR SEAT HEIGHT CORRECTLY

The ideal saddle height for riding on the road is one where your leg extends almost straight when your pedals are at the bottom of the pedal stroke, with just a slight bend at the knee.

However, when negotiating off-road obstacles (especially going downhill) it’s a good idea to drop your saddle a fair bit, allowing you to adopt a more flexible ring position and have a lower centre of gravity. There are even ‘dropper’ posts available that allow you to change the height of your saddle with the flick of a lever.

3. CHOOSE A GOOD SADDLE

This can involve a bit of trial and error. Just bear in mind that a very padded saddle isn’t always the most comfortable. Soft cushioning can lose its bounce quite quickly, meaning the hard support rails will cause discomfort. Some women prefer a saddle with a cut out section to avoid soft tissue pressure.

Five tips for bike maintenance

Mind Depth

If you’re just starting out with mountain biking, it might be tempting to wear the equivalent of a suit of armour. It’s likely that you won’t be going too quickly for your first few rides though, so it’s a good idea to balance manoeuvrability with protection.
Lots of padding will make it harder (and hotter) work to pedal, so if you’re concerned about falling, knee pads are a good idea, and shin guards if you have pedals with pins to grip your feet on to them (it can be painful if your foot slips and they hit your shins!).
A helmet is a very good idea for mountain biking, as there are more potential obstacles than riding on the road. You don’t need a full face helmet unless you plan to go downhill really fast or hit big jumps. Going uphill in a full-face lid gets very warm! Try wearing a neckwarmer underneath for a bit more added warmth and comfort.

Easy ways to customise your bicycle

Mind Depth

If you’re just starting out with mountain biking, it might be tempting to wear the equivalent of a suit of armour. It’s likely that you won’t be going too quickly for your first few rides though, so it’s a good idea to balance manoeuvrability with protection.
Lots of padding will make it harder (and hotter) work to pedal, so if you’re concerned about falling, knee pads are a good idea, and shin guards if you have pedals with pins to grip your feet on to them (it can be painful if your foot slips and they hit your shins!).
A helmet is a very good idea for mountain biking, as there are more potential obstacles than riding on the road. You don’t need a full face helmet unless you plan to go downhill really fast or hit big jumps. Going uphill in a full-face lid gets very warm! Try wearing a neckwarmer underneath for a bit more added warmth and comfort.

Ten tips for getting into BMX

Mind Depth

If you’re just starting out with mountain biking, it might be tempting to wear the equivalent of a suit of armour. It’s likely that you won’t be going too quickly for your first few rides though, so it’s a good idea to balance manoeuvrability with protection.
Lots of padding will make it harder (and hotter) work to pedal, so if you’re concerned about falling, knee pads are a good idea, and shin guards if you have pedals with pins to grip your feet on to them (it can be painful if your foot slips and they hit your shins!).
A helmet is a very good idea for mountain biking, as there are more potential obstacles than riding on the road. You don’t need a full face helmet unless you plan to go downhill really fast or hit big jumps. Going uphill in a full-face lid gets very warm! Try wearing a neckwarmer underneath for a bit more added warmth and comfort.