SEALKINZ AMERICA
SHOOT FOCUS
SHOOT FOCUS
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc in porta tellus. Cras vel placerat urna, in semper justo. Sed malesuada sit amet felis eget mattis. Etiam lectus massa, suscipit vitae malesuada a, consequat sed turpis. Donec nec ante tristique, ullamcorper odio quis, fringilla nibh.
SEALSKINZ AMERICA
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vel placerat urna, in semper justo. Sed malesuada sit amet felis eget mattis. Etiam lectus massa, suscipit
vitae malesuada a butlia consequat sed turpis. Donec nec ante tristique, ullamcorper odio quis a I, fringilla
nibh.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc in porta tellus. Cras vel placerat urna, in semper justo. Sed malesuada sit amet felis eget mattis. Etiam lectus massa, suscipit vitae malesuada a, consequat sed turpis. Donec nec ante tristique, ullamcorper odio quis, fringilla nibh.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc in porta tellus. Cras vel placerat urna, in semper justo. Sed malesuada sit amet felis eget mattis. Etiam lectus massa, suscipit vitae malesuada a, consequat sed turpis. Donec nec ante tristique, ullamcorper odio quis, fringilla nibh.
CHARACTER PROFILE
NAME
Joanna Shimwell
Outdoors Influencer
Outdoors Influencer
DISCIPLINES
MTB
Outdoor Swim
SUP
Outdoor Swim
SUP
INFO
Joanna was fantastic to work with.
She fit the brief of an inspiring female MTBer, able to tell the story of developing a high level of confidence and skill out on the trails.
She fit the brief of an inspiring female MTBer, able to tell the story of developing a high level of confidence and skill out on the trails.
LOCATION
PRODUCTION
FILMING
Duct Tape Then Beer
EDITING/GRADING
Matt Rudd
STORYBOARDING
INFO
Creating storyboards to plot out the narrative of a video is always
time well spent, but here it was an essential practice. Due to schedules, I wasn’t able to fly out to Seattle
to direct the shoot in person with the crew of adventure film agency ‘Duct Tape then Beer’. I crafted these
shot sketches to give them as much clarity as possible about what I was looking to capture.
METRICS
100
PERCENT INCREASE IN ENGAGEMENT
76
PERCENT INCREASE IN CLICK-THROUGHS
CLICK TO WATCH VIDEO